copywriter. creative strategist. book doula.
Hi! I’m Carolyn. I am a Brooklyn-based writer exploring the realms of psychology, health and creativity. I’m the co-author of Wired to Create: Unravelling the Mysteries of the Creative Mind (Penguin) and creator of the Webby Award-winning CREATIVE TYPES personality test, which has been taken by over 7 million people worldwide.
I’m also the co-writer of Hello, Mortal, a weekly newsletter on the transformational benefits of contemplating mortality, with death doula Maura McInerney-Rowley.
My writing has appeared in publications like Scientific American, TIME, Harvard Business Review, The New Republic, Quartz, Yoga Journal, Tricycle: The Buddhist Review and The Huffington Post, where I worked for six years as a Senior Writer. I have written or contributed to nearly a dozen books on creativity, health and human potential, including Arianna Huffington’s New York Times bestsellers, Thrive and The Sleep Revolution, and the foreword to a new translation of the classic philosophical work, Meditations by Marcus Aurelius.
As a book doula and creative collaborator, I support my clients in bringing their ideas to life through powerful, precise language. My eclectic clientele includes Ivy League psychologists, Brazilian shamans, consciousness researchers, Vedic spiritual teachers, coaches, therapists and creative entrepreneurs. With my help, my clients have earned six-figure book advances and penned bestselling non-fiction titles for the Big Five publishing houses.
I also lend my voice — and my expertise in all things creative, behavioral and psychological— to brands as a copywriter and creative strategist. In this capacity, I have worked with award-winning global creative agencies, sustainable design start-ups, and major companies like Adobe, WeWork, Casper and Chegg.
I help demystify the creative process and guide the journey from concept to creation.
At the heart of my work is a deep exploration and appreciation of the mystery of the creative process. I’ve been studying creativity for over a decade, since I wrote my undergraduate honours thesis on the role of art and beauty in the evolution of consciousness in the work of German idealist philosopher G.W. Hegel. My book Wired to Create, written with psychologist Scott Barry Kaufman, is a deep dive into the inner workings and personalities of highly creative people. The book was published in 11 languages and earned praise from publications including The New York Times, who called it a "satisfying overview of creativity research that is likely to provide nuggets of wisdom to even the most seasoned creative spirit."
When I’m not working, you can find me doing yoga, reading metaphysical books, and cooking with my husband at our home, a converted Catholic church in Brooklyn.