creative copy + brand activations to spark self-discovery
I work with a select group of brands on creative strategy, marketing campaigns, storytelling and content creation. My goal is both to amplify the voices of emerging, purpose-driven brands and to help bring out the heart and soul of larger organizations with bold creative direction and impeccable prose. Through creative visioning and strong execution, I help brands attract the right audiences and expand their reach. I also consult with brands on how to target and appeal to audiences of creatives, applying my research and expertise on the creative personality as well as behavioral science data.
My clients include emerging brands like Folio Bookshop, blank.paris and Neu Nomads, non-profits like The Tricycle Foundation, award-winning creative agencies like Anyways Creative and large companies including Adobe, WeWork, Casper and Chegg.
One of my projects, the CREATIVE TYPES test, boosted brand awareness for Adobe’s design magazine Adobe Create by going instantly viral on social media, ultimately garnering over 7 million users and 400,000+ hours spent on the interface. The test won a 2020 Webby Award in the Advertising, Media & PR category, and was featured at the Cannes Lions International Festival of Creativity.
To discuss potential collaborations, reach out: carolyn.m.gregoire@gmail.com.
